About Us
“The quality of leadership not only shapes the destiny of companies, but also
the fabric of communities and the course of nations”
“The quality of leadership not only shapes the destiny of companies, but also the fabric of communities and the course of nations”
“The quality of leadership not only shapes the destiny of companies, but also the fabric of communities and the course of nations”
— Richard M. Caballero
Our Story
At the Geese Project, we believe in nurturing the Filipino leaders of tomorrow by providing them with the necessary skills, knowledge, and mindset to thrive in today’s global community. The Geese Project Leadership Model is designed to empower individuals from all socio-economic backgrounds to unlock their full potential and become effective leaders who can inspire positive change in their companies, communities, and country.
With a focus on culture-based leadership methodology and principles, the Geese Project offers a leadership development roadmap that goes beyond the traditional talent development. It goes to the heart of who we are as Filipinos, with all our inherent traits and values, resulting to a leadership model that is uniquely Filipino.
Whether you’re a seasoned executive looking to enhance your leadership skills, or a young professional aspiring to take your career to the next level, the Geese Project will help you reach your goals. Join us on this journey of self-discovery and unlock your potential to be the next global Filipino leader.
Our Mission
Develop and transform the next generation of global Filipino leaders through culture-based leadership.
Our Vision
Transition Filipino leaders from the Crab Mentality to the Geese Mentality.




































































Why is the Geese Project
Leadership Program Different?
The Geese Project Leadership Model is different than other leadership programs:
It is purposedly designed with the Filipino profile in mind, unlike other leadership programs that are designed abroad and adapted to Filipino profile and applications.
The curriculum focuses on self discovery and self awareness, making each lesson personal and customizable to each participant’s leadership goals.
It is uniquely curated based on Filipino-centric traits combined with world-class leadership methodologies and principles, to come up with an innovative culture-based leadership model.
It integrates the root causes of the Filipino leadership traits and behaviors that once mastered, will result to sustainable character transformation versus short-term behavior modification.
The curriculum is based on experiential leadership approach versus theoretical, which makes it practical, effective, and proven.
Do you want to Become a World-Class Leader?
About the Founder
RICHARD M. CABALLERO
Richard M. Caballero is a Filipino-Canadian executive with an extensive background in leading global technology companies and award-winning multinational teams in over 50+ countries and 6 continents. Born in the Philippines, he has lived and worked internationally in North America (Toronto, Canada), Asia (Hong Kong/Manila) and Europe (Germany).
Richard has over 25+ years’ experience in international Sales, Marketing, Finance, Product Management and Business Development working for top global technology companies including Hewlett Packard, Corel, Ingram Micro, Aimetis and Digifort. He worked at HP for 13+ years originally in Canada with overseas assignments in Europe (Germany) and Asia Pacific (Hong Kong). At HP Asia Pacific, he was selected to its prestigious LEAD program, HP’s premier leadership program for its top high potential employees worldwide.
At Ingram Micro, he pioneered and led their Canadian Managed Services Division, leading two different marketing and sales teams to win back-to-back Encore Award. This is awarded by this Fortune 100 company to its top contributor each year, culminating to Richard receiving the Global Award of Excellence, the highest individual company award.
As the Global Vice President of Sales for a Canadian security software company, he led his team to one of Deloitte and Touche’s Top 50 fastest growing companies in Canada and Top 500 fastest growing companies in North America, leading a multinational global sales and marketing team from Brazil, France, UK, India, UAE, Germany, China, Singapore and USA.
Richard is a leadership practitioner with a passion for developing, nurturing and leading high-performance global teams. He founded the Geese Project to share his experience and knowledge to the next generation of Filipino leaders, so that they can accelerate their leadership journey to become global leaders. Richard is also an entrepreneur and has founded start-ups both in Canada and the Philippines, assuming the role of CEO/President in 4 different companies.
He completed his Bachelor of Commerce at York University in Toronto and finished his MBA at the Rotman School of Management – University of Toronto, where he received the Dean’s Merit Award and scholarship.
About GP Leadership Institute
GP Leadership Institute, based in Toronto, Canada, provides transformative leadership education, with a distinct emphasis on culture-based leadership principles and methodologies. Founded on the belief that effective leadership is deeply intertwined with one’s inherent cultural traits, the Institute is at the forefront of culture-based leadership development.
The GP Leadership Institute offers progressive leadership programs tailored to the diverse needs of aspiring and seasoned leaders alike. It provides courses that delve into the fundamentals of cultural traits competency to advanced global leadership concepts. It provides a holistic learning experience designed to equip leaders with the skills, values and mindset necessary to thrive in today’s global landscape.
About GP Leadership Institute
GP Leadership Institute, based in Toronto, Canada, provides transformative leadership education, with a distinct emphasis on culture-based leadership principles and methodologies. Founded on the belief that effective leadership is deeply intertwined with one’s inherent cultural traits, the Institute is at the forefront of culture-based leadership development.
The GP Leadership Institute offers progressive leadership programs tailored to the diverse needs of aspiring and seasoned leaders alike. It provides courses that delve into the fundamentals of cultural traits competency to advanced global leadership concepts. It provides a holistic learning experience designed to equip leaders with the skills, values and mindset necessary to thrive in today’s global landscape.
Board of Advisors
Jack Madrid
Jack Madrid
As the CEO of IBPAP, the flagship association of the IT-BPM industry in the Philippines, Jack Madrid is responsible for ensuring the country retains its renown as the global technology outsourcing capital. He and his team launched Roadmap 2028, the industry’s blueprint for growing the industry’s workforce by 1M+ new jobs by 2028 and generating $59 billion for the Philippine economy. He is a champion of the Filipino talent and listening to the voice of the employee with IBPAP playing a critical role in promoting workplace flexibility and hybrid work for the BPO industry.
Jack is seasoned business leader with 30+ years experience in leading strategy, digital innovation and business transformation initiatives in various industries and organizations in Southeast Asia and Canada. Jack is a firm believer in shaping corporate culture around the customer with a proven track record of developing meaningful customer experience strategies with swift execution and sustainable results. His varied work experience includes senior leadership roles in Citicorp, Ayala Corporation, Dell, Yahoo! and MTV Asia. Jack is a graduate of the Wharton School of the University of Pennsylvania.
Jack is a WSET Diploma candidate, a French and Italian Wine Scholar and writes a wine column (“The Vines that Bind” on Bilyonaryo.com). He is also a TV news host (“TechWeek with Jack Madrid”on BNC).
Maria Luz (Yayu) E. Javier
Maria Luz (Yayu) E. Javier MBA, CPM-Asia, CPAE
Highly recognized and respected in the Marketing Industry with various board positions in industry associations: 2014 President of the Philippine Marketing Association, 2016-2018 Secretary General of the Marketing Institute of the Philippines, 2012- 2024 Board Member of the Bank Marketing Association, and 2016-2021 Chairperson of the Global Contact Local Network Philippines of the UN Global Compact, and Past President of BNI Premier in Oct. 2021- March 2022.
As President and COO, established Avanza Philippines as one of the top crm and loyalty marketing company in the marketing industry in the Philippines as well as in the global loyalty industry. Evidenced by being the first Asia-Pacific winner to win for its client Banco de Oro in the 2012 Colloquy Innovation in Financial Services composed of over 40,000 loyalty practitioner worldwide and the 2015 PANA (Philippine Advertising National Association) Gold Winner for Marketing Effectiveness Award.
Established as an expert in CRM and LOYALTY, and has been invited as a resource speaker in the Philippine Marketing Association National Marketing Conference and other PMA events for students and professionals, Bank Marketing Association, Digital Club, Loyalty Conferences, and many others.
Extensive exposure in various industries such as retail, consumer goods, banking, and institutional products with companies like Pfizer, BPI, BDO, Metrobank, Citibank, Globe Corporate, Kraft, Roche, Unilever, Shell, Nestle, Chevron, Coke, Malayan Insurance, WWF, Mondelez, Brother Printer International, Unilab, and many others.
Dr. Luis Rodgiguez M.D, MDM, CHA
Dr. Luis Rodgiguez M.D, MDM, CHA
Dr. Luis Ramon V. Rodriguez, an ENT-Head and Neck Surgeon and a medi-preneur, serves as the Founder and Chairman of Karl Group Holdings Corp and as President of several subsidiaries such as Zammeds Medical System, Philippine Medical Depot, Innovare Techne System, JAR Medical Networkers and Mobile Diagnostic Services, International College of Allied Health Sciences and Technology, Inc. (ICAHST), KarlMed Medical Group and BigMed Medical Ventures.
Dr. Luis was previously the Chairman of the Board of Metro Pangasinan Hospital and Medical Center and the previous President of Catanduanes Doctor’s Hospital. Currently, he serves as an advisor and panelist to several international healthcare events such as Malaysian Healthcare and Pharma Expo, Taiwan Healthcare Expo, Medical Fair Asia, Medlab Asia and Asia Health, Philippine Medical Expo, Philippine Healthcare and Pharma Expo, among others. He helped steer several non-governmental organizations as the Founding Chairman, as follows: the Medical Device Association of the Philippines (MDAP), the United Clinical Laboratory Association of the Philippines (UCLA-PH) and Philippine Society of Clinicians and Biomedical Engineers (PSCBE).
He has more than three decades of experience in executive and operational roles with expertise in Strategic Operational Management, Performance Measurement System, Quality and Productivity, Business Process Improvement, Business Development and Organizational Development.
Leadership Team
Laurice Macapaz
Partnerships Director
Laurice Macapaz
She studied Bachelor of Science in Psychology at the University of Santo Tomas and finished her Master in Development Management at the Asian Institute of Management.
She is certified in Sustainable Business Strategy – Harvard Business School and in Early Childhood Education – City College of San Francisco.
For over 20 years, Laurice has been enriching high performing teams in People and Organizational Development, Training and Development, Performance Management, Change Management, and Corporate Culture.
During the pandemic her leadership and strategic partnership brought a multinational direct-selling business to new heights in people Practices: HRD Asia‘s Best in Workplace Flexibility 2020, HRD Asia’s Best in Training and Development Program 2021, and Top Employer Certification for 2020 and 2021.
She’s a strategic advocate for women empowerment, engagement, and the environment. She is crazy enough to believe when she can change the world.
Aljor Perreras
Program Consultant
Aljor Perreras
He was formerly a Senior Program Leader at a leading institution for transformative education, he now spearheads an organizational growth and leadership development company, enabling individuals, team, and their culture to be extraordinary.
Aljor underwent rigorous specialized training to become one of the senior leaders in the global organization, one of less than 50 worldwide, leading its flagship program.
He has led programs in Australia, New Zealand, Singapore, Thailand, Hong Kong, the Philippines, South Korea, and the USA to transform their lives using transformational technologies.
He is currently the CEO of Primordium Inc., a company delivering personal growth and leadership development programs, intending to empower and enable people and organizations to build strong cultures that create inspiring futures, where people bring their head, heart, and soul.
Aljor’s life-long commitment is altering the context in which people live, creating a new kind of human being on the planet. As a result, people are left with power, freedom, self-expression, and peace of mind in the face of all life’s circumstances.
Bon Labora
Marketing Manager
Bon Labora
With over two decades of experience in the creative and technology industries, Bon brings a rare combination of artistic vision, technical expertise, and leadership to every project.
He began his career in design in 1997 and has since held senior roles in some of the country’s top creative organizations, including Creative Director at Anino Design, Senior Art Director at Philippine Tatler, Senior Designer at eFusion Asia Pacific, and Senior Web Designer at Surefire Social. His work spans across branding, digital media, and large-scale creative campaigns, earning him a reputation for delivering innovative, high-impact solutions.
Beyond his creative leadership, Bon is also an educator. He has shared his expertise in design, illustration, computer graphics, and animation at institutions such as Miriam College, the University of Santo Tomas, Shine Special Education Center, and other institutions, mentoring the next generation of creatives.
Known for his strong project management skills and ability to translate complex ideas into visually compelling designs, Bon continues to push boundaries in the fields of design and technology. His life-long commitment is to help brands and individuals bring their vision to life with clarity, creativity, and impact.
Julian Baricuatro
Product Manager
Julian Baricuatro
Julian is a veteran entrepreneur and educational technology expert who develops transformative e-learning platforms for international business schools. With over two decades spanning IT consulting, digital transformation, and leadership development, he brings innovative approaches to executive education and organizational excellence.
As Chief Sustainability Officer at multinational companies and 2024 Civic Awardee, Julian holds 30 UN FAO certifications, 4 InforMEA certifications, and 19 IT certifications. His experience with Fortune 500 companies, combined with his background in agricultural biotechnology and strategic consulting, provides unique insights into innovation management and sustainable leadership.
An award-winning entrepreneur and Catalyste+ Business Advisor, Julian mentors leaders in digital transformation and organizational development, making him uniquely positioned to advance GP Leadership Institute’s mission of cultivating exceptional leaders.
Roseller Armirola
Technical Lead
Roseller Armirola
Roseller Armirola is a dynamic technology leader who deliberately architected his career to master every critical layer of enterprise IT. With over 27 years of experience, he has managed global infrastructure, cybersecurity, and complex operations for large-scale organizations. His journey has provided him with a rare, comprehensive understanding of the foundational technology—from the network and cloud to the data center—that powers successful businesses.
After building and leading large, global technology teams and spearheading modernization projects that cut operational costs by over 60%, Roseller transitioned from the corporate world to entrepreneurship. As the founder of his own technology startups, including FusionICT and TerraVision AI, he now applies his deep backend expertise to a new frontier: integrating practical, high-impact Artificial Intelligence solutions.
His unique value proposition lies at the intersection of infrastructure and innovation. Roseller doesn’t just advise on high-level AI strategy; he possesses the deep technical acumen to architect the secure, scalable, and resilient foundation required to make that strategy a reality. He partners with businesses to transform their technology from a necessary expense into their most powerful engine for growth and competitive advantage.
Leadership Team
Laurice Macapaz
Partnerships Director
Laurice Macapaz
She studied Bachelor of Science in Psychology at the University of Santo Tomas and finished her Master in Development Management at the Asian Institute of Management.
She is certified in Sustainable Business Strategy – Harvard Business School and in Early Childhood Education – City College of San Francisco.
For over 20 years, Laurice has been enriching high performing teams in People and Organizational Development, Training and Development, Performance Management, Change Management, and Corporate Culture.
During the pandemic her leadership and strategic partnership brought a multinational direct-selling business to new heights in people Practices: HRD Asia‘s Best in Workplace Flexibility 2020, HRD Asia’s Best in Training and Development Program 2021, and Top Employer Certification for 2020 and 2021.
She’s a strategic advocate for women empowerment, engagement, and the environment. She is crazy enough to believe when she can change the world.
Aljor Perreras
Program Consultant
Aljor Perreras
He was formerly a Senior Program Leader at a leading institution for transformative education, he now spearheads an organizational growth and leadership development company, enabling individuals, team, and their culture to be extraordinary.
Aljor underwent rigorous specialized training to become one of the senior leaders in the global organization, one of less than 50 worldwide, leading its flagship program.
He has led programs in Australia, New Zealand, Singapore, Thailand, Hong Kong, the Philippines, South Korea, and the USA to transform their lives using transformational technologies.
He is currently the CEO of Primordium Inc., a company delivering personal growth and leadership development programs, intending to empower and enable people and organizations to build strong cultures that create inspiring futures, where people bring their head, heart, and soul.
Aljor’s life-long commitment is altering the context in which people live, creating a new kind of human being on the planet. As a result, people are left with power, freedom, self-expression, and peace of mind in the face of all life’s circumstances.
Bon Labora
Marketing Manager
Bon Labora
With over two decades of experience in the creative and technology industries, Bon brings a rare combination of artistic vision, technical expertise, and leadership to every project.
He began his career in design in 1997 and has since held senior roles in some of the country’s top creative organizations, including Creative Director at Anino Design, Senior Art Director at Philippine Tatler, Senior Designer at eFusion Asia Pacific, and Senior Web Designer at Surefire Social. His work spans across branding, digital media, and large-scale creative campaigns, earning him a reputation for delivering innovative, high-impact solutions.
Beyond his creative leadership, Bon is also an educator. He has shared his expertise in design, illustration, computer graphics, and animation at institutions such as Miriam College, the University of Santo Tomas, Shine Special Education Center, and other institutions, mentoring the next generation of creatives.
Known for his strong project management skills and ability to translate complex ideas into visually compelling designs, Bon continues to push boundaries in the fields of design and technology. His life-long commitment is to help brands and individuals bring their vision to life with clarity, creativity, and impact.
Julian Baricuatro
Product Manager
Julian Baricuatro
Julian is a veteran entrepreneur and educational technology expert who develops transformative e-learning platforms for international business schools. With over two decades spanning IT consulting, digital transformation, and leadership development, he brings innovative approaches to executive education and organizational excellence.
As Chief Sustainability Officer at multinational companies and 2024 Civic Awardee, Julian holds 30 UN FAO certifications, 4 InforMEA certifications, and 19 IT certifications. His experience with Fortune 500 companies, combined with his background in agricultural biotechnology and strategic consulting, provides unique insights into innovation management and sustainable leadership.
An award-winning entrepreneur and Catalyste+ Business Advisor, Julian mentors leaders in digital transformation and organizational development, making him uniquely positioned to advance GP Leadership Institute’s mission of cultivating exceptional leaders.
Roseller Armirola
Technical Lead
Roseller Armirola
Roseller Armirola is a dynamic technology leader who deliberately architected his career to master every critical layer of enterprise IT. With over 27 years of experience, he has managed global infrastructure, cybersecurity, and complex operations for large-scale organizations. His journey has provided him with a rare, comprehensive understanding of the foundational technology—from the network and cloud to the data center—that powers successful businesses.
After building and leading large, global technology teams and spearheading modernization projects that cut operational costs by over 60%, Roseller transitioned from the corporate world to entrepreneurship. As the founder of his own technology startups, including FusionICT and TerraVision AI, he now applies his deep backend expertise to a new frontier: integrating practical, high-impact Artificial Intelligence solutions.
His unique value proposition lies at the intersection of infrastructure and innovation. Roseller doesn’t just advise on high-level AI strategy; he possesses the deep technical acumen to architect the secure, scalable, and resilient foundation required to make that strategy a reality. He partners with businesses to transform their technology from a necessary expense into their most powerful engine for growth and competitive advantage.