New Book by Richard Caballero

Born to Soar

The leadership traits the AI era demands aren't new skills Filipinos need to learn. They're traits we've been cultivating for generations.

Born to Soar by Richard Caballero — front and back cover
Richard Caballero portrait
25+
Years
Leading
The Author

Richard M. Caballero

Richard M. Caballero is a Filipino-Canadian executive who spent 25+ years leading teams across 50+ countries — and came to a conclusion most leadership books get backwards: Filipinos don't need to learn Western leadership traits to compete globally. The traits are already there, shaped by upbringing, education, and culture.

Born To Soar gives Filipinos the language, the tools and the roadmap to stop adapting to global leadership, and start defining it.

What is The Geese Project?

The Geese Project is a leadership platform built on a simple premise: the traits Filipino culture already instills — relationship-building, resilience, resourcefulness — are exactly what AI-era leadership requires.

We help Filipino professionals, executives, and organizations recognize those traits, strengthen them, instead of adopting a Western leadership style that doesn't recognize the cultural traits that can make us global leaders in the AI-era.

12 Leadership Traits

Mastery of these Filipino-centric cultural traits is the key to global leadership.

3 Cultural Influences

Rooted in parental upbringing, educational environment and societal norms.

4 Leadership Quadrants

Traits structured across Power, Challenge, Aspirational and Foundational.

Geese Mentality

Shared leadership, teamwork and collective advancement versus crab mentality.

We're not asking you to become a different kind of leader.

We're helping you become more intentional about the leader you already are.

Learn More About Us
Programs

Choose Your Leadership Path

Leadership Accelerator Course

8 weeks, delivered with George Brown Polytechnic. Fall, Winter, and Spring cohorts — plus a private track for corporate teams.

Learn More

GP Leadership Institute

Self-paced e-learning from Toronto, Canada. Progressive courses at gpli.io, built around the GP 12 Leadership Traits.

Explore GPLI

Geese Mentality Workshops

In-person and on-site corporate workshops — the fastest way to bring the Geese Mentality into your team.

See Workshops
What's On

Upcoming Programs & Events

Our Clients

Trusted by Leading Organizations

Companies and institutions across industries have partnered with the Geese Project to develop their leadership teams.

Testimonials

What Our Participants are saying
about the Geese Project:

Latest News

Partnerships & Press Releases

Richard M. Caballero with apl.de.ap of the Black Eyed Peas at the Born to Soar Canadian launch
Geese Project News · Aug 24, 2026

Born to Soar Takes Flight in Canada

At Sama Sama — a night of Filipino excellence, community, and giving back — Born to Soar made its Canadian debut in the company of the leaders shaping this country's future.

Read More →
Asia Pacific College and The Geese Project Sign Strategic MOU
Geese Project News · Jun 16, 2026

Asia Pacific College and The Geese Project Sign Strategic MOU

Pioneering Leadership Accelerator Course launches for APC fourth-year students preparing for industry internships.

Read More →
The Geese Project and Nort Land Institute Sign Strategic MOU
Geese Project News · Jun 1, 2026

The Geese Project and Nort Land Institute Sign Strategic MOU

Pioneering 8-Week Leadership Accelerator Course to launch in Dubai as part of NLI's hospitality program in October 2026.

Read More →

Your Culture Is Already the Advantage.

Every leadership trait the AI era is asking for, you've likely been building since childhood. Born to Soar names it. Our programs build on it.

In the Media

Geese Project in the News

Coverage of the Geese Project and the case for Filipino leadership in the AI economy.

OMNI News Filipino · OMNI Television

Filipino professionals may oportunidad daw maging lider sa AI-driven economy

OMNI Television reports on the Geese Project’s course with George Brown Polytechnic, and the opening it creates for Filipino professionals in an AI-driven economy.

Watch on YouTube
jocellebatapasigue.com · April 2026

Filipino Leadership in the AI Economy: From Talent to Global Leadership

Jocelle Batapa Sigue — a lawyer and former DICT Undersecretary for ICT Industry Development — traces Richard M. Caballero’s 25 years of leadership at Hewlett Packard, Ingram Micro, Corel and Digifort, and an MBA from Rotman, to the pattern he kept seeing: Filipino professionals performing at the highest technical levels, yet rarely reaching executive leadership. The Geese Project is his answer to that gap.

“Artificial intelligence is leveling the playing field, and the skills that will matter most — relationship, resilience, integrity, and critical thinking — are the very strengths embedded in Filipino culture. This is our moment: not just to contribute, but to lead.”
Richard M. Caballero, quoted in the article
Read the article →