Are You Ready to Lead?
Transform from Crab Mentality to Geese Mentality
What is The Geese Project?
The Geese Project is a culture-based leadership program to assess, develop and transform the next generation of global Filipino leaders.
Why is it called Geese Project?
The Geese Project was derived from the natural flying behaviors of the Canadian Geese, as a metaphor for teamwork, team support and leadership. The aspirational vision of the Geese Project is to transition Filipino leaders from the Crab Mentality to the Geese Mentality.
Who is the Geese Project for?
The Geese Project is for high-potential Filipino managers and leaders, looking to elevate their leadership skills and accelerate their leadership transformation to world-class standards.
Why the Geese Project?
Filipinos are hitting the “leadership ceiling” due to a significant gap in our leadership skills, limiting our ability to compete and succeed in the new global economy. Self-awareness and mastery of the Geese Project leadership traits, are the key to bridging the leadership gap.
The Geese Project Leadership Model was purposedly designed with the Filipino profile in mind, integrating our legacy traits that significantly influence our leadership style and effectiveness. Mastery of these traits will result to sustainable character transformation versus short-term behavior modification.
Developing world-class Filipino leaders at all levels, is the key to the success of companies, communities, and our country.
Do you want to Elevate your Leadership Skills?
What is the Geese Project Leadership Model?
The Geese Project Leadership Model is based on the premise that the key influencers of a person’s leadership success and effectiveness, are the cultural traits that a person inherently possess (“cultural DNA”). Each one’s cultural DNA is different and are shaped by their upbringing environment, educational background and societal norms.
Harnessing these Power, Challenge, Aspirational and Foundational cultural traits is the key to effective leadership.
Power Traits
These are leadership traits that Filipinos tend to be naturally good at without any conscious learning.
Aspirational Traits
These are leadership traits that Filipinos can be very good at and already possess at least one core element of the trait.
Challenge Traits
These are leadership traits that Filipinos tend to struggle with, heavily influenced by parenting style, educational system and societal norms.
Foundational Traits
These are the most critical of all the traits/values from which other traits are built on.
What is the Geese Project Leadership Model?
The Geese Project Leadership Model is based on the premise that the key influencers of a person’s leadership success and effectiveness, are the cultural traits that a person inherently possess (“cultural DNA”). Each one’s cultural DNA is different and are shaped by their upbringing environment, educational background and societal norms.
Harnessing these Power, Challenge, Aspirational and Foundational cultural traits is the key to effective leadership.
The 12 GP Leadership Traits:
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Develop the ability to bounce back from setbacks, turning challenges into opportunities for growth.
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Learn to maximize available resources, making informed decisions in any situation.
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Acquire strategies to navigate and resolve conflicts, creating a positive and productive work environment.
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Hone your analytical skills to make informed decisions, solve complex problems, and drive innovation.
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Master the art of effective communication, ensuring clarity and alignment throughout your organization.
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Cultivate your unique leadership style, inspiring and guiding your team towards shared goals.
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Foster a culture of creativity and innovation, staying ahead of the curve in a rapidly changing business landscape.
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Strive for excellence in every aspect of your work, setting high standards and achieving outstanding results.
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Develop the discipline to stay focused and consistent in your efforts, driving sustained success.
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Uphold a strong sense of integrity, earning the trust and respect of your team and stakeholders.
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Instill a strong personal work ethic, fostering a culture of dedication and accountability within your organization.
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Build meaningful connections with your team and stakeholders, fostering collaboration and trust.
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Develop the ability to bounce back from setbacks, turning challenges into opportunities for growth.
-
Learn to maximize available resources, making informed decisions in any situation.
-
Acquire strategies to navigate and resolve conflicts, creating a positive and productive work environment.
-
Hone your analytical skills to make informed decisions, solve complex problems, and drive innovation.
-
Master the art of effective communication, ensuring clarity and alignment throughout your organization.
-
Cultivate your unique leadership style, inspiring and guiding your team towards shared goals.
-
Foster a culture of creativity and innovation, staying ahead of the curve in a rapidly changing business landscape.
-
Strive for excellence in every aspect of your work, setting high standards and achieving outstanding results.
-
Develop the discipline to stay focused and consistent in your efforts, driving sustained success.
-
Uphold a strong sense of integrity, earning the trust and respect of your team and stakeholders.
-
Instill a strong personal work ethic, fostering a culture of dedication and accountability within your organization.
-
Build meaningful connections with your team and stakeholders, fostering collaboration and trust.
Cultivating Leaders for Global Impact
Learn How The Geese Project Can Help:
Do you want to Become a World-Class Leader?




































































Meet the Team
Richard Caballero
Founder | The Geese Project
Richard Caballero
Richard has over 25+ years’ experience in international Sales, Marketing, Finance, Product Management and Business Development working for top global technology companies including Hewlett Packard, Corel, Ingram Micro, Aimetis and Digifort.
At HP Asia Pacific, he was selected to its prestigious LEAD program, HP’s premier leadership program for its top high potential employees worldwide.
He has led companies to numerous accomplishments: Back-to-back Encore Award, Deloitte and Touche’s Top 50 Fastest Growing Companies in Canada & Top 500 fastest growing companies in North America.
He founded the Geese Project to share his experience and knowledge to the next generation of Filipino leaders, so that they can accelerate their leadership journey to become global leaders.
Richard is also an entrepreneur and has founded start-ups both in Canada and the Philippines, assuming the role of CEO/President in 4 different companies.
He completed his Bachelor of Commerce at York University in Toronto and finished his MBA at the Rotman School of Management – University of Toronto, where he received the Dean’s Merit Award and scholarship.
Laurice Macapaz
Partnerships Director
Laurice Macapaz
She studied Bachelor of Science in Psychology at the University of Santo Tomas and finished her Master in Development Management at the Asian Institute of Management.
She is certified in Sustainable Business Strategy – Harvard Business School and in Early Childhood Education – City College of San Francisco.
For over 20 years, Laurice has been enriching high performing teams in People and Organizational Development, Training and Development, Performance Management, Change Management, and Corporate Culture.
During the pandemic her leadership and strategic partnership brought a multinational direct-selling business to new heights in people Practices: HRD Asia‘s Best in Workplace Flexibility 2020, HRD Asia’s Best in Training and Development Program 2021, and Top Employer Certification for 2020 and 2021.
She’s a strategic advocate for women empowerment, engagement, and the environment. She is crazy enough to believe when she can change the world.
Aljor Perreras
Program Consultant
Aljor Perreras
He was formerly a Senior Program Leader at a leading institution for transformative education, he now spearheads an organizational growth and leadership development company, enabling individuals, team, and their culture to be extraordinary.
Aljor underwent rigorous specialized training to become one of the senior leaders in the global organization, one of less than 50 worldwide, leading its flagship program.
He has led programs in Australia, New Zealand, Singapore, Thailand, Hong Kong, the Philippines, South Korea, and the USA to transform their lives using transformational technologies.
He is currently the CEO of Primordium Inc., a company delivering personal growth and leadership development programs, intending to empower and enable people and organizations to build strong cultures that create inspiring futures, where people bring their head, heart, and soul.
Aljor’s life-long commitment is altering the context in which people live, creating a new kind of human being on the planet. As a result, people are left with power, freedom, self-expression, and peace of mind in the face of all life’s circumstances.
Bon Labora
Marketing Manager
Bon Labora
With over two decades of experience in the creative and technology industries, Bon brings a rare combination of artistic vision, technical expertise, and leadership to every project.
He began his career in design in 1997 and has since held senior roles in some of the country’s top creative organizations, including Creative Director at Anino Design, Senior Art Director at Philippine Tatler, Senior Designer at eFusion Asia Pacific, and Senior Web Designer at Surefire Social. His work spans across branding, digital media, and large-scale creative campaigns, earning him a reputation for delivering innovative, high-impact solutions.
Beyond his creative leadership, Bon is also an educator. He has shared his expertise in design, illustration, computer graphics, and animation at institutions such as Miriam College, the University of Santo Tomas, Shine Special Education Center, and other institutions, mentoring the next generation of creatives.
Known for his strong project management skills and ability to translate complex ideas into visually compelling designs, Bon continues to push boundaries in the fields of design and technology. His life-long commitment is to help brands and individuals bring their vision to life with clarity, creativity, and impact.
Julian Baricuatro
Product Manager
Julian Baricuatro
Julian is a veteran entrepreneur and educational technology expert who develops transformative e-learning platforms for international business schools. With over two decades spanning IT consulting, digital transformation, and leadership development, he brings innovative approaches to executive education and organizational excellence.
As Chief Sustainability Officer at multinational companies and 2024 Civic Awardee, Julian holds 30 UN FAO certifications, 4 InforMEA certifications, and 19 IT certifications. His experience with Fortune 500 companies, combined with his background in agricultural biotechnology and strategic consulting, provides unique insights into innovation management and sustainable leadership.
An award-winning entrepreneur and Catalyste+ Business Advisor, Julian mentors leaders in digital transformation and organizational development, making him uniquely positioned to advance GP Leadership Institute’s mission of cultivating exceptional leaders.
Julian Baricuatro
Product Manager
Julian Baricuatro
Julian is a veteran entrepreneur and educational technology expert who develops transformative e-learning platforms for international business schools. With over two decades spanning IT consulting, digital transformation, and leadership development, he brings innovative approaches to executive education and organizational excellence.
As Chief Sustainability Officer at multinational companies and 2024 Civic Awardee, Julian holds 30 UN FAO certifications, 4 InforMEA certifications, and 19 IT certifications. His experience with Fortune 500 companies, combined with his background in agricultural biotechnology and strategic consulting, provides unique insights into innovation management and sustainable leadership.
An award-winning entrepreneur and Catalyste+ Business Advisor, Julian mentors leaders in digital transformation and organizational development, making him uniquely positioned to advance GP Leadership Institute’s mission of cultivating exceptional leaders.
What Our Participants
are saying
about the Geese Project:
“I’m a PH patriot and a global leader!Thanks for the validation Richard.”
Tine T.
“Richard has dissected the problem we should surmount to succeed globally.”
Arnel A.
“Super useful insights. Very life-changing!”
Paul P.
“I hope majority of Filipino Leaders would be able to listen to this and have a reflection.”
Jenny Fe M.
“I understand more my role to be a leader.”
Angelito D.
“That we somehow lost our inspiration to dream and that we seemed to have lost our “moral compass" has a great impact.”
Andrew R.
“This is engaging and full of wisdom!”
Marilou D.
“We need that all Filipinos should be able to hear and watch this.”
Andrew R.
“Richard is a very informative speaker! Great experience!”
Violy A.
“This is absolutely an eye opener!”
Danilo L.
“Amazed, inspired, encourage, enlightened, motivated and reminded.”
Mel B.
“Inspiring and compelled for the love of our next generation.”
Lizbeth Q.
Case Study: Geese Project Transforms the Leadership Team of Cinergi Industrial Solutions Inc.
Cinergi Industrial Solutions Inc., a fast-growing Philippine tech firm, sought leadership development to manage its rapid expansion and improve operational efficiency. The company chose the Geese Project Leadership Program for its Filipino-centric approach, equipping senior managers with actionable leadership skills through the GP 12 Leadership Traits. As a result, Cinergi experienced enhanced leadership effectiveness, improved productivity, and a more cohesive company culture.