About The Geese Project

Responsible for ensuring the Philippines retains its renown as the global technology outsourcing capital, Jack Madrid launched Roadmap 2028 to grow the industry's workforce by more than 1 million new jobs by 2028 and generate $59 billion for the Philippine economy. A seasoned business leader with 30+ years of experience in strategy, digital innovation, and business transformation across Southeast Asia and Canada, he has held senior leadership roles at Citicorp, Ayala Corporation, Dell, Yahoo!, and MTV Asia. He is a graduate of the Wharton School of the University of Pennsylvania, a WSET Diploma candidate, a French and Italian Wine Scholar, writes a wine column, and hosts "TechWeek with Jack Madrid" on BNC.

Yayu Javier is highly recognized in the marketing industry, having served as 2014 President of the Philippine Marketing Association, 2016-2018 Secretary General of the Marketing Institute of the Philippines, 2012-2024 Board Member of the Bank Marketing Association, and 2016-2021 Chairperson of the Global Contact Local Network Philippines of the UN Global Compact. As President and COO, she established Avanza Philippines as a top CRM and loyalty marketing company, becoming the first Asia-Pacific winner for client Banco de Oro in the 2012 Colloquy Innovation in Financial Services award and winning the 2015 PANA Gold Winner for Marketing Effectiveness Award. She is an expert in CRM and loyalty with extensive exposure across retail, consumer goods, banking, and institutional products.

Dr. Luis Ramon V. Rodriguez, an ENT-Head and Neck Surgeon and a medi-preneur, serves as the Founder and Chairman of Karl Group Holdings Corp and as President of several subsidiaries such as Zammeds Medical System, Philippine Medical Depot, Innovare Techne System, JAR Medical Networkers and Mobile Diagnostic Services, International College of Allied Health Sciences and Technology, Inc. (ICAHST), KarlMed Medical Group and BigMed Medical Ventures. Dr. Luis was previously the Chairman of the Board of Metro Pangasinan Hospital and Medical Center and the previous President of Catanduanes Doctor's Hospital. Currently, he serves as an advisor and panelist to several international healthcare events such as Malaysian Healthcare and Pharma Expo, Taiwan Healthcare Expo, Medical Fair Asia, Medlab Asia and Asia Health, Philippine Medical Expo, and Philippine Healthcare and Pharma Expo. He helped steer several non-governmental organizations as Founding Chairman, including the Medical Device Association of the Philippines (MDAP), the United Clinical Laboratory Association of the Philippines (UCLA-PH), and the Philippine Society of Clinicians and Biomedical Engineers (PSCBE). He has more than three decades of experience in executive and operational roles with expertise in Strategic Operational Management, Performance Measurement System, Quality and Productivity, Business Process Improvement, Business Development, and Organizational Development.

Dr. Valerie G. Damasco, PhD is an Assistant Professor at Trent University widely recognized for her scholarship on the recruitment of Philippine-trained nurses to Canada during the 1950s and 1960s, professionals who advanced into management, leadership, and teaching roles and made enduring, yet historically underrecognized, contributions to the professionalization of nursing in Canada. In recognition of her field-shaping expertise, the Canadian Association of Schools of Nursing (CASN) invited her to coauthor a monograph on the history of nursing education in Canada. At the global level, Damasco serves on the Advisory Board of the Master of Science in Health Analytics and Management program at Lingnan University in Hong Kong (2021-present). In Canada, she has exercised governance leadership at the University of Toronto, serving on Council (2020-2023) and the OISE Executive Committee (2022-2023), and on the OISE Equity Committee (2020-2022). She was appointed by University of Toronto senior administration to a Presidential, Provostial, and Vice-Presidential Working Group focused on institutional priorities affecting Asian communities (2022-2023). Damasco currently serves as a Board Director of the University of Toronto Scarborough Alumni Association (UTSCAA) and Chair of its Alumni Events Series Committee. She holds a BSc (Hons) in Psychology and Sociology from UTSC and an MA and PhD in Adult Education and Community Development from OISE, University of Toronto.

Dr. Eileen de Villa served as Toronto's Medical Officer of Health from 2017 to 2024. In this role, she led Toronto Public Health, the largest local public health agency in Canada, serving the city's 3+ million residents. She earned a Bachelor's degree from McGill University, her Doctor of Medicine and Master of Health Science (MHSc) in Health Promotion from the University of Toronto, and an MBA from the Schulich School of Business at York University. A public health physician, author, professor, and public figure, Dr. de Villa was at the forefront of public health efforts in Toronto for 8 years, including guiding the City's COVID-19 pandemic response (which included the largest vaccination campaign in Toronto's history), the response to the ongoing drug toxicity crisis, and public health policy considerations for city planning, emergency preparedness, and disease prevention and control.

Atty. Jocelle Batapa-Sigue, JD, is a lawyer and digital policy leader who has helped shape both Philippine and global policy conversations on inclusive, ethical technology. Nationally, she served as DICT Undersecretary for ICT Industry Development (2022-2025), advancing policies and programs that strengthened the startup ecosystem and expanded opportunities for digital freelancers, digital nomads, and countryside tech communities. Internationally, she served as the Philippine Councilor to the International Telecommunication Union (ITU) (2022-2025) and is a Digital Innovation Board Member of the ITU Innovation and Entrepreneurship Alliance for Digital Development. Grounded in law and governance, she continues to lead and advise initiatives on AI governance, startup innovation, design thinking, and women-in-tech, building pathways for Filipino talent and innovation to thrive locally and beyond borders.

Laurice Macapaz is the Lead Consultant at Paths to Purpose Consultancy. For over 20 years, she has been enriching high-performing teams in People and Organizational Development, Training and Development, Performance Management, Change Management, and Corporate Culture. During the pandemic, her leadership and strategic partnership brought Avon Philippines to new heights in people practices, earning HRD Asia's Best in Workplace Flexibility 2020, HRD Asia's Best in Training and Development Program 2021, and Top Employer Certification for 2020 and 2021. She holds a Bachelor of Science in Psychology from the University of Santo Tomas and a Master in Development Management from the Asian Institute of Management, with further certifications from Harvard Business School and DDI. A strategic advocate for women empowerment, engagement, and the environment, she is a facilitator with the Geese Project, driving partnerships and organizational growth.

Michael Herrera is the Senior Vice-President of Institutional Planning and Chief Financial Officer (CFO) at George Brown Polytechnic in Toronto, Ontario, bringing more than three decades of experience across the public, charitable, and cultural sectors. Since joining George Brown in 2019, he has overseen financial strategy, resource allocation, and long-term capital planning, with his portfolio expanding in 2023 to include Strategy, Strategic Partnerships, Alumni and Non-Academic Revenue Generation. Before George Brown, Herrera held senior leadership roles with some of Toronto's most respected non-profit institutions, including United Way Greater Toronto, the Anglican Church of Canada, the YMCA of Greater Toronto, and the National Ballet of Canada, and began his career at Ernst & Young. He has served on the boards of TO Live, the Toronto Arts Council, and the Toronto Arts Foundation, with his advocacy emphasizing transparency, collaboration, and evidence-based decision-making in governance. A member of the Institute of Chartered Professional Accountants in Ontario since 1996, Herrera was conferred the distinction of Fellow by the Institute in 2025, the highest honour conferred on a member.

Aljor is a mindset and performance coach whose commitment is to shift the context for what it is to be a human being on the planet, and to create organizations and businesses that are fit for humanity. He fulfills this by delivering personal growth and leadership development programs to individuals and organizations for nearly two decades, impacting the lives of thousands of people across Southeast Asia, Australia, New Zealand, and the U.S. Aljor achieved the prestigious title of Landmark Forum Leader, delivering The Landmark Forum, the flagship program of one of the world's leading institutions for transformative education. He founded Primordium Inc. in 2021, where he holds the position of CEO and Senior Program Leader, and is also a core member of Abundance Tribe, a global collective of transformation educators and leaders.

Robeco Clarete is a purpose-driven Filipino-Canadian business executive, entrepreneur, and community leader with over 20 years of experience in product engineering, technical sales, marketing, business development, and manufacturing innovation. A graduate of Founders Institute, he founded The NorthFab, an innovation lab and product incubator developing scalable sustainability solutions including modular prefabricated systems, 3D printing labs, modular healthcare labs, and containerized recycling solutions. He also launched MGear.io, developing patented wearable solutions, and Holod3ck Inc., a digital twin technology company specializing in 3D scanning, 3D printing, VR, and AR. Prior to founding startups, he held leadership roles at Armstrong Fluid Technology, Vibro-Acoustics, Swegon, and 3Rius design lab, leading teams across North America, Europe, China, and India. Beyond business, Robeco is deeply committed to community leadership and cultural development within the Filipino diaspora through entrepreneurship mentorship and youth leadership development. He is currently completing his journey toward becoming a Neohumanist Educator, and approaches leadership as an act of service rooted in compassion and responsibility.

Christine Santos is a People & Culture leader with over 20 years of experience across human resources, operations, entrepreneurship, media, and community leadership, spanning small and medium-sized businesses to global organizations. In her corporate role, she leads leadership and organizational capability development, building enterprise-wide frameworks that strengthen workforce capability and performance. Beyond the corporate space, she is the founder of EPIC Generation, a youth-focused social enterprise developing leadership, communication, and media and AI literacy, and has produced over 250 educational and youth-led shows broadcast on cable and digital platforms. She has also run as a provincial (MPP) candidate in Ontario, Canada, and worked as a Toronto-based freelance video journalist and correspondent with ABS-CBN News. As a facilitator with the Geese Project, Christine supports the delivery of its professional leadership program, helping participants develop the mindset, skills, and confidence to lead in a highly competitive and rapidly changing environment.

Geoffrey Tan is a leadership coach, keynote speaker, and educator who helps leaders stay calm, communicate clearly, and make effective decisions under pressure. With over 20 years in education, his background as a certified teacher gives him a deep understanding of how adults learn and how behaviour changes. He also has 26 years of experience practicing and teaching Aikido, translating its principles of balance and adaptability into practical, non-physical leadership skills including emotional regulation, conflict navigation, and presence in difficult conversations. Geoffrey is also CEO of Little Flower Developments, a real estate acquisition and development company, giving him firsthand insight into navigating uncertainty and leading through complexity. He has over 10 years of public speaking experience and is the creator of CENTERLINE(TM), a leadership training and coaching platform built on the ARC Leadership Framework (Anchor, Relate, Choose).

Atty. Shenna Sunico is a legal, policy and governance professional with experience spanning public sector, public international law, legal research, judicial work, and technology regulation. A member of the Philippine Bar and the International Bar Association, she graduated Top 2 of her Juris Doctor class at the University of Asia and the Pacific - Institute of Law. She currently serves as an attorney at the Supreme Court of the Philippines and concurrently as a Foreign Attorney with Littles Lawyers in Melbourne, Australia. Prior to her current roles, she served as Chief of Staff of the Office of the Undersecretary for ICT Industry Development at the DICT, and previously as its Chief Researcher, Policy, Legislative and Legal Analyst, working extensively on ICT policy, AI, IoT, data governance, and legislative development. Her professional interests include ethical governance, technology law, and the intersection of law, policy, and emerging technologies.

Ramon Cristino San Jose brings more than 20 years of experience in People Development, Organizational Capability building, and global/multi-cultural senior leadership. As Senior Vice President in HR for Citco, one of the largest Investment Fund Administrators in the world, he was the global lead for Technical Skills Development, managing L&D teams across Manila, Singapore, and India. He was also head of L&D for P&A Grant Thornton, where he helped develop a revamped Performance Management System and firm-wide Coaching Program, and held multiple global and regional L&D roles at Thomson Reuters across Asia-Pacific. During a stint with the Academe, he was Chairperson for the Entrepreneurship and Business Administration Programs of the University of Santo Tomas. He continues his passion for unlocking people's full potential as Founder and Lead Consultant of Talent Partners. Ramon obtained his MBA from the Ateneo Graduate School of Business and his Bachelor's degree in Business Administration from the University of Santo Tomas.

Judy O. San Jose is a seasoned insurance operations executive with over 30 years of progressive leadership experience across Life, Health/Medical, and Travel Insurance in the Philippines and across Asia-Pacific. She served as Chief Technology and Operations Officer at AIA Philippines (2024-2026), and as Group Chief Operations Officer at Pacific Cross International Ltd (2022-2024), leading Health/Medical and Travel insurance operations across five markets. At Manulife Philippines, she rose through multiple Vice President roles (2016-2022), driving Operations Excellence, Strategy & Planning, and after-sales operations. At Pru Life UK and AXA Philippines (2005-2016), she held Vice President and Senior AVP roles leading Strategic Initiatives, Quality Management, and Customer Care. A Six Sigma Black Belt, Certified Scrum Master, and Change Management practitioner, Judy brings a rare combination of enterprise project management discipline and agile leadership to every organization she serves.