About Us
“The quality of leadership not only shapes the destiny of companies, but also
the fabric of communities and the course of nations”
“The quality of leadership not only shapes the destiny of companies, but also the fabric of communities and the course of nations”
“The quality of leadership not only shapes the destiny of companies, but also the fabric of communities and the course of nations”
— Richard M. Caballero
Our Story
At the Geese Project, we believe in nurturing the Filipino leaders of tomorrow by providing them with the necessary skills, knowledge, and mindset to thrive in today’s global community. The Geese Project Leadership Model is designed to empower individuals from all socio-economic backgrounds to unlock their full potential and become effective leaders who can inspire positive change in their companies, communities, and country.
With a focus on culture-based leadership methodology and principles, the Geese Project offers a leadership development roadmap that goes beyond the traditional talent development. It goes to the heart of who we are as Filipinos, with all our inherent traits and values, resulting to a leadership model that is uniquely Filipino.
Whether you’re a seasoned executive looking to enhance your leadership skills, or a young professional aspiring to take your career to the next level, the Geese Project will help you reach your goals. Join us on this journey of self-discovery and unlock your potential to be the next global Filipino leader.

Our Mission
Develop and transform the next generation of global Filipino leaders through culture-based leadership.
Our Vision
Transition Filipino leaders from the Crab Mentality to the Geese Mentality.




































































Why is the Geese Project
Leadership Program Different?
The Geese Project Leadership Model is different than other leadership programs:

It is purposedly designed with the Filipino profile in mind, unlike other leadership programs that are designed abroad and adapted to Filipino profile and applications.

The curriculum focuses on self discovery and self awareness, making each lesson personal and customizable to each participant’s leadership goals.

It is uniquely curated based on Filipino-centric traits combined with world-class leadership methodologies and principles, to come up with an innovative culture-based leadership model.

It integrates the root causes of the Filipino leadership traits and behaviors that once mastered, will result to sustainable character transformation versus short-term behavior modification.

The curriculum is based on experiential leadership approach versus theoretical, which makes it practical, effective, and proven.
Do you want to Become a World-Class Leader?
About the Founder
RICHARD M. CABALLERO
Richard M. Caballero is a Filipino-Canadian executive with an extensive background in leading global technology companies and award-winning multinational teams in over 50+ countries and 6 continents. Born in the Philippines, he has lived and worked internationally in North America (Toronto, Canada), Asia (Hong Kong/Manila) and Europe (Germany).
Richard has over 25+ years’ experience in international Sales, Marketing, Finance, Product Management and Business Development working for top global technology companies including Hewlett Packard, Corel, Ingram Micro, Aimetis and Digifort. He worked at HP for 13+ years originally in Canada with overseas assignments in Europe (Germany) and Asia Pacific (Hong Kong). At HP Asia Pacific, he was selected to its prestigious LEAD program, HP’s premier leadership program for its top high potential employees worldwide.
At Ingram Micro, he pioneered and led their Canadian Managed Services Division, leading two different marketing and sales teams to win back-to-back Encore Award. This is awarded by this Fortune 100 company to its top contributor each year, culminating to Richard receiving the Global Award of Excellence, the highest individual company award.
As the Global Vice President of Sales for a Canadian security software company, he led his team to one of Deloitte and Touche’s Top 50 fastest growing companies in Canada and Top 500 fastest growing companies in North America, leading a multinational global sales and marketing team from Brazil, France, UK, India, UAE, Germany, China, Singapore and USA.
Richard is a leadership practitioner with a passion for developing, nurturing and leading high-performance global teams. He founded the Geese Project to share his experience and knowledge to the next generation of Filipino leaders, so that they can accelerate their leadership journey to become global leaders. Richard is also an entrepreneur and has founded start-ups both in Canada and the Philippines, assuming the role of CEO/President in 4 different companies.
He completed his Bachelor of Commerce at York University in Toronto and finished his MBA at the Rotman School of Management – University of Toronto, where he received the Dean’s Merit Award and scholarship.
About GP Leadership Institute
GP Leadership Institute, based in Toronto, Canada, provides transformative leadership education, with a distinct emphasis on culture-based leadership principles and methodologies. Founded on the belief that effective leadership is deeply intertwined with one’s inherent cultural traits, the Institute is at the forefront of culture-based leadership development.
The GP Leadership Institute offers progressive leadership programs tailored to the diverse needs of aspiring and seasoned leaders alike. It provides courses that delve into the fundamentals of cultural traits competency to advanced global leadership concepts. It provides a holistic learning experience designed to equip leaders with the skills, values and mindset necessary to thrive in today’s global landscape.

About GP Leadership Institute
GP Leadership Institute, based in Toronto, Canada, provides transformative leadership education, with a distinct emphasis on culture-based leadership principles and methodologies. Founded on the belief that effective leadership is deeply intertwined with one’s inherent cultural traits, the Institute is at the forefront of culture-based leadership development.
The GP Leadership Institute offers progressive leadership programs tailored to the diverse needs of aspiring and seasoned leaders alike. It provides courses that delve into the fundamentals of cultural traits competency to advanced global leadership concepts. It provides a holistic learning experience designed to equip leaders with the skills, values and mindset necessary to thrive in today’s global landscape.
Board of Advisors

Jack Madrid
Jack Madrid
As the CEO of IBPAP, the flagship association of the IT-BPM industry in the Philippines, Jack Madrid is responsible for ensuring the country retains its renown as the global technology outsourcing capital. He and his team launched Roadmap 2028, the industry’s blueprint for growing the industry’s workforce by 1M+ new jobs by 2028 and generating $59 billion for the Philippine economy. He is a champion of the Filipino talent and listening to the voice of the employee with IBPAP playing a critical role in promoting workplace flexibility and hybrid work for the BPO industry.
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Jack is seasoned business leader with 30+ years experience in leading strategy, digital innovation and business transformation initiatives in various industries and organizations in Southeast Asia and Canada. Jack is a firm believer in shaping corporate culture around the customer with a proven track record of developing meaningful customer experience strategies with swift execution and sustainable results. His varied work experience includes senior leadership roles in Citicorp, Ayala Corporation, Dell, Yahoo! and MTV Asia. Jack is a graduate of the Wharton School of the University of Pennsylvania.
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Jack is a WSET Diploma candidate, a French and Italian Wine Scholar and writes a wine column (“The Vines that Bind” on Bilyonaryo.com). He is also a TV news host (“TechWeek with Jack Madrid”on BNC).

Maria Luz (Yayu) E. Javier
Maria Luz (Yayu) E. Javier MBA, CPM-Asia, CPAE
Highly recognized and respected in the Marketing Industry with various board positions in industry associations: 2014 President of the Philippine Marketing Association, 2016-2018 Secretary General of the Marketing Institute of the Philippines, 2012- 2024 Board Member of the Bank Marketing Association, and 2016-2021 Chairperson of the Global Contact Local Network Philippines of the UN Global Compact, and Past President of BNI Premier in Oct. 2021- March 2022.
As President and COO, established Avanza Philippines as one of the top crm and loyalty marketing company in the marketing industry in the Philippines as well as in the global loyalty industry. Evidenced by being the first Asia-Pacific winner to win for its client Banco de Oro in the 2012 Colloquy Innovation in Financial Services composed of over 40,000 loyalty practitioner worldwide and the 2015 PANA (Philippine Advertising National Association) Gold Winner for Marketing Effectiveness Award.
Established as an expert in CRM and LOYALTY, and has been invited as a resource speaker in the Philippine Marketing Association National Marketing Conference and other PMA events for students and professionals, Bank Marketing Association, Digital Club, Loyalty Conferences, and many others.
Extensive exposure in various industries such as retail, consumer goods, banking, and institutional products with companies like Pfizer, BPI, BDO, Metrobank, Citibank, Globe Corporate, Kraft, Roche, Unilever, Shell, Nestle, Chevron, Coke, Malayan Insurance, WWF, Mondelez, Brother Printer International, Unilab, and many others.

Dr. Luis Rodgiguez M.D, MDM, CHA
Dr. Luis Rodgiguez M.D, MDM, CHA
Dr. Luis Ramon V. Rodriguez, an ENT-Head and Neck Surgeon and a medi-preneur, serves as the Founder and Chairman of Karl Group Holdings Corp and as President of several subsidiaries such as Zammeds Medical System, Philippine Medical Depot, Innovare Techne System, JAR Medical Networkers and Mobile Diagnostic Services, International College of Allied Health Sciences and Technology, Inc. (ICAHST), KarlMed Medical Group and BigMed Medical Ventures.
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Dr. Luis was previously the Chairman of the Board of Metro Pangasinan Hospital and Medical Center and the previous President of Catanduanes Doctor’s Hospital. Currently, he serves as an advisor and panelist to several international healthcare events such as Malaysian Healthcare and Pharma Expo, Taiwan Healthcare Expo, Medical Fair Asia, Medlab Asia and Asia Health, Philippine Medical Expo, Philippine Healthcare and Pharma Expo, among others. He helped steer several non-governmental organizations as the Founding Chairman, as follows: the Medical Device Association of the Philippines (MDAP), the United Clinical Laboratory Association of the Philippines (UCLA-PH) and Philippine Society of Clinicians and Biomedical Engineers (PSCBE).
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He has more than three decades of experience in executive and operational roles with expertise in Strategic Operational Management, Performance Measurement System, Quality and Productivity, Business Process Improvement, Business Development and Organizational Development.
Leadership Team

Laurice Macapaz
Partnerships Director

Aljor Perreras​
Head Program Leader












































